For anyone who was asked to rate a business
You got an email, or scanned a code on a counter, asking you to pick a number out of ten. That was a business you actually dealt with, asking for your honest opinion. Avota is the tool they used to ask.
The short version
You can tap a number and close the tab. That is the entire thing. There is no account to make, no form to finish, and nobody will call you because you answered.
If you would rather not, that is completely fine — ignoring it costs you nothing and the business will not be told you ignored it.
If you are wondering whether this is a scam
Being suspicious of an unexpected email is the right instinct, so we would rather help you check than ask you to trust us.
Not ever, on any page, for any reason. We only ever ask for a number between 0 and 10 and — optionally — a sentence in your own words. If something claiming to be us asks for anything else, it is not us.
Every link in a message we send points at avota.app. If you hover a link and it goes somewhere else, do not click it — and please tell us, because somebody is impersonating us.
The name on the email is the company you dealt with, because they are the ones asking. We are just the machinery. If the sender is a company you have never heard of, ignore it.
The address it comes from is one of two things, and both are honest:
ask.avota.app — we sent it on their behalf. Most smaller businesses use this, because it needs nothing setting up.What we will never do is send an email that looks like it came from an address it did not. If it says via Avota, we transmitted it. If it does not, they did. That distinction is the whole reason you can check any of this.
Genuinely — call the shop or your usual contact and ask whether they are running a feedback survey. Any legitimate business will say yes and be glad you checked.
Your answer and your details
Because the business you dealt with already had it — from an order, an invoice, or an email you sent them — and they asked us to send you one question. We did not buy it, and it was not scraped from anywhere. If you have never dealt with the company that contacted you, ignore the message and tell us.
It goes to the business. That is the whole purpose. If you scored them low, it becomes a job for a named person there — often the owner — who is expected to look into it and write down what they did about it.
What does not happen: your answer is never sold, never shared with other companies, never used to advertise anything to you, and never handed to a data broker. We are paid by the business for the software, not for your information.
Businesses like to quote kind words on their website or in a proposal. So if you leave a positive comment we ask you first, with a box that starts unticked. Say no and it stays private — your score is saved either way. We will never publish your words without you agreeing to it.
If you scanned a code on a counter, we do not know who you are unless you tell us. No name, no email, no account. The business sees the score and the comment, not you.
If your score was a low one we will offer you a box to leave a name and an email or phone number — after your answer is already saved, so declining costs you nothing and changes nothing. It is there so somebody can get back to you about what you said. If you fill it in, that business sees it, it is not added to any mailing list, and nobody else gets it. Leave it blank and you stay anonymous.
Making it stop
Who we actually are
Avota is made by Web Pros, a small independent software company. We are not a marketing agency, not an ad network, and not owned by anybody bigger.
We build one thing: a way for a business to ask the people it serves how it did, and to actually do something about the answer. Mystery shoppers and comment cards, run properly. That is the whole product, if you are curious.
A real person reads hello@avota.app. If something about a message you received seems wrong, that is the fastest way to reach us, and we would rather hear about it than not.
Small businesses almost never find out why somebody stopped coming in. Ten seconds of your honesty is worth more to them than you would think — and the ones who ask are usually the ones who want to get it right.