Your data
Exactly what we read.
Your customer list and what each one buys is the most sensitive thing you own. Asking for it to send some emails is a big request, so here is the whole answer in one place, specific enough to check.
Start here
We never need your sales figures.
Avota connects to your system to find out when something happened — not what anything was worth. That's the whole point of the connection.
Ranking a queue does need some sense of which customers matter more, and there are three ways to get that. Revenue is the last of them, not the first:
| Option | What it reveals | What you get |
|---|---|---|
| Your own A/B/C tiers | Nothing. It's a label you already keep. | A properly sorted queue |
| How often they order | Who's active. Not what they spend. | A properly sorted queue |
| What they spend | Amounts. The biggest ask. | Marginally better sorting. We store a band, never the figure. |
| Nothing at all | Nothing | Everything else still works; the queue sorts by how bad the score was |
Most customers pick the first one. It's the default we offer, and the product is not degraded in any way that matters.
The field list
Eight fields from NetSuite. That's the whole read.
| Field | Why we need it |
|---|---|
| Transaction id | So we never ask about the same order twice |
| Transaction date | To wait the right number of days before asking |
| Status | To know it's finished. We don't ask about a promise. |
| Customer id | To roll answers up to the account |
| Customer name | So the person handling a problem sees a company, not a number |
| Contact name & email | To ask somebody. Without this there's nobody to send to. |
| Sales rep id | To route a bad answer to whoever owns the relationship |
| Amount (optional) | Only if you choose revenue for ranking. Skip it and everything else works. |
What we don't read, and can't
No pricing. No margins or cost. No order lines or part numbers. No product catalogue. No purchase orders, vendors, or anything on the buy side. No general ledger, no financials, no payroll, no employees. No documents or attachments. The role you create can't reach any of it.
Nothing is gated
Give us what you're comfortable with. Stop wherever you like.
| You give us | You get | Sensitivity |
|---|---|---|
| A QR code on the counter | Scores, comments, trend | None — no customer data at all |
| Email addresses | Follow-up, and nobody asked twice | Low |
| Location or account names | Compare branches or customers side by side | Low |
| Who owns the relationship | Automatic routing, no rules to write | Low |
| Account tiers or order counts | A queue sorted by what's at stake | Low |
| An ERP connection | Asking because something happened | Read-only, eight fields, revocable |
Read versus store
Some things we look at and don't keep.
If you do share amounts, we need them to rank a queue — we don't need to remember them. So we read the figure, work out which band the account falls into, and store the band. Our database does not contain a row saying what any of your customers spend.
When a screen needs to show a value, it asks your system at that moment and renders it without keeping it. More requests on our side, far less of your business sitting on our disks — and it's a claim you can verify by asking us to export everything we hold about you.
Where it lives
Google Cloud, US. Your data is in its own database, isolated from every other product we run. No browser or third party can query it directly — every request goes through our API, and the database's own rules deny all direct access.
Leaving
Export always. Deletion never, unless you ask.
Delighted shut down on 30 June 2026 and deleted its customers' history. A lot of people in this market lost years of feedback, and a fair few didn't find out for weeks.
- Export any time, on any plan, including a lapsed one. Plain CSV: every score, comment, account, loop and outcome.
- Stop paying and we stop sending. That's all that stops. Nothing is deleted, and export stays open.
- Ask us to delete it and we will, properly and on request. That's your call to make, not ours.
You paid for that history. A lapsed card doesn't unpay for it.
The question worth asking any vendor
Who owns us, and what happens when this stops being strategic?
It's the question that mattered most about Delighted and GetFeedback, and almost nobody asked it. Three products in this category have closed in two years — each one a small, low-margin line inside a much bigger company that had just been bought by a private equity firm. None of them failed for lack of customers.
Avota is owned by Web Pros, a small independent company. No investors, no acquirer, nobody with a portfolio-level margin target. Nobody here can decide we're not strategic enough.
That's not a promise about our intentions, which would be worth very little. It's why export is unconditional and permanent — so the question doesn't have to matter.
And it's why there's no free plan. A large free base and a thin paying one is exactly the shape that got cut twice. We'd rather charge you $49 and still be here.