1. You make the account
Thirty seconds, no card. Your workspace, in your name. You create it and the file goes into it, so there is nothing of yours sitting anywhere else.
For orphaned Delighted and GetFeedback customers
Delighted is gone. GetFeedback is next.
Neither of them failed for lack of customers. Understanding why they died is the fastest way to work out where to go, and what to check before you sign anything.
The pattern
Three shutdowns in twenty-four months, all the same shape.
| Tool | Acquired by | What happened | Date |
|---|---|---|---|
| Delighted | Qualtrics (Silver Lake) | Shut down, customer data deleted | 30 Jun 2026 |
| GetFeedback Direct | SurveyMonkey (STG) | Sunsets | 31 Dec 2026 |
| Promoter.io | Medallia | Wound down, no announcement | – |
| Wootric | InMoment | Running, no roadmap | – |
An independent tool gets acquired by an enterprise parent. The parent goes private. The low-margin product line gets cut to improve the leverage metrics. It has now happened three times to the same category, and the customers were never the problem.
What to check before you sign anything
The question worth asking your next vendor.
Not "what are your features". Ask: who owns you, and what happens to my data if this product stops being strategic for them?
Delighted's customers got about twelve months' notice and lost their history. If that answer makes you uncomfortable, it should, and it should make you uncomfortable about us too. Here is ours in plain terms.
Avota's answer
We're owned by Web Pros, a small independent company with no investors and no acquirer. Nobody can decide our margins aren't good enough for a portfolio.
Export is available at any time, on every plan, including a lapsed one. If you stop paying we stop sending. We do not delete anything, ever. That isn't a promise about our intentions; it's the only arrangement that makes the question moot.
Bringing your history
Your trend line shouldn't start at zero.
What comes across, and what never happens
Scores, comments, dates, people, accounts, and every custom property you were passing, because that order number is often the only join back to your ERP.
Your unsubscribes come first. Anyone who opted out of Delighted is suppressed here before a single message goes out, including from rows we otherwise reject.
Your history never triggers a send. A four-year backfill would otherwise email thousands of people about orders from 2022 on your first day.
You see the mapping before anything is written: the row count, every rejected row with a reason, and your own historical score, so you can confirm the number survived the move.
Upload it twice if you like
Imports are idempotent. Re-uploading the same file adds nothing, and duplicate rows inside one file collapse. Nobody should have to be careful with a migration.
If you would rather not
Send us the file and we’ll do it.
Working out which column is which, on an export from a product whose documentation is already offline, is not how anyone wants to spend an evening. So: we’ll do that part.
It costs nothing, it isn’t a sales call, and there is nothing to sit through. You do not have to buy anything at the end of it. If you look at your old scores in Avota and decide against us, you still have the account and you can export the lot back out in one click.
2. Add us as a manager
One line on your People screen. A manager can prepare an import and nothing else that matters: no billing, no sending domain, no ability to remove you.
3. We read the file
We map the columns, sort out the awkward ones, and stage it. Nothing is written. Staging is deliberately all a manager can do.
4. You press the button
You see the row count, every rejected row, and your own historical score. If that number is not the one you remember, something was read wrong, so don’t press it. Then remove us, and you will never hear from us again unless you ask.
Why there is no free plan
Both products that just shut down had large free tiers and thin paying ones, which is exactly the shape that gets cut when a new owner goes looking for margin. Free users do not get a phone call when the lights go off; you found out from a status page.
We charge because free is what killed the last one. $49 a month buys a supplier with a reason to still be here in five years. There is a trial, not a tier.
Why the last click is yours
Because it is your customers’ data and your score. We built the permission split specifically for this: the person helping you cannot commit anything, and the only screen that can write your history is one you are looking at.
The part that's actually different
Don't replace Delighted. Replace what Delighted couldn't do.
Delighted was good at sending surveys. It had no idea what was happening in your business, so you had to tell it: a CSV, a Zapier recipe, a tag on an email thread.
Avota starts from the other end. It reads your system of record, so it knows an order closed, an invoice cleared, a quote was lost, and it knows what the account is worth and who owns it. That changes what's possible downstream:
- Your biggest customers don't count as one vote: rank accounts by your own A/B/C tiers, by how often they order, or by revenue if you want to share it. We keep a band, never the figure.
- Detractors routed automatically to the rep who owns the account. No assignment rules to configure, because the ERP already knows.
- Loops that have to be closed with a written outcome, then re-checked after sixty days to see whether the fix held.
- Nothing installed in your ERP. Read-only, over an integration your admin can revoke in a click.