The scan
One question, eleven buttons
"How did we do today?" They tap a number. That's the whole obligation — the score is saved the instant they tap, and the page says so.
For shops, branches, counters and service businesses
Which of your locations is annoying people?
You can't be at all three. A QR code on the counter and one question tells you — and the person who had a bad morning reaches you the same day, instead of telling six friends and never coming back.
Start free — 21 days
$49/mo. Nothing to connect, nothing to install.
Setup
Three steps, and none of them involve your systems.
01
Name your locations
Type them in. Downtown, Northside, the yard. That's the whole configuration.
02
Print the codes
One per location. Stick them on the counter, the receipt, the invoice, the van door, the job sheet.
03
Get told when it matters
Somebody unhappy at Northside on a Tuesday morning, you know on Tuesday morning.
No integration, no import, no customer list. If someone wants to leave their name or email they can, and then you can call them — but nothing requires it.
What a customer sees
Under fifteen seconds, or they won't do it.
The optional bit
A box, clearly marked optional
Tapped a low number? "Sorry — what went wrong?" Tapped a high one? "If someone asked you about us, what would you tell them?" Different question, because a promoter and a detractor don't have the same thing to say.
On their phone
No app, no login, no cookie banner
It's a web page. It loads on two bars of signal in a car park, works in dark mode, and doesn't ask them to create anything.
And not too often
A regular isn't asked every visit
Someone who comes in weekly gets asked once, then left alone for months. Nothing turns a regular against you faster than being surveyed for buying a coffee.
What you get
Two things, and the second one is the sleeper.
The problems, with a name attached
Anything below a 7 becomes a job for a person — with what the customer said, which location, and when. It's not closed until somebody writes down what they did about it. A week later you can see which ones got handled and which got ignored, which is a more useful thing to know about your managers than any score.
The compliments, kept somewhere you can find them
People say genuinely lovely things about small businesses and it almost all evaporates. Avota keeps every one of them, asks permission to use the good ones, and gives you a searchable library — so when you're building a quote, updating your website, or replying to a bad review, you're not trying to remember what someone said in March.
Most owners tell us this turns out to be the half they use most.
Comparing locations is the thing you can't do any other way
One shop with a 62 and one with a 41, same town, same prices, same products. That gap is a person, or a process, and now you know which building to go and stand in.
Straight answers
The questions people actually ask.
Will anyone actually scan it?
Fewer than you'd like, and it matters less than you'd think. You're not running a census — you're catching the unhappy ones and collecting the kind words. A handful a week per location does both.
Won't I just get complaints?
Slightly, yes. Unhappy people answer faster than happy ones, so your first fortnight will look worse than your business is. Don't react to the number before about twelve weeks — react to the individual problems, which are real from day one.
What if a member of staff gets a bad score?
That's a management decision, not ours — but a word of advice from watching this go wrong elsewhere: the moment people are paid or punished on the number, they start coaching customers, and your data is worthless. Use it to find problems, not to rank people.
Do I need to know anything technical?
No. If you can print a page, you can run this.